ASICS at Lollapallooza

About This Project

Helping produce this ASICS activation at Lollapollooza was a really rewarding project. We encouraged people to #movewithasics and dance their hearts out on this DJ driven responsive LED floor. Groups of  Lolla-goers were challenged to take as many steps as possible while they danced; the more they moved the more likely they were to win awesome prizes and promos from ASICS. I even got the chance to jump on the decks one night and really got the party going. My main role in the project was managing the tech side of the step challenge, hiring the right teams and making sure all communication was clear between the client, creative, and technical sides. While on site I helped manage set up, day to day tasks/errands, training the brand ambassadors, and breakdown.